Five Reasons Social Media is important for SEO

What can social media have to offer SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. While social media has been an increasing marketing channel in recent times, many companies have not yet started to benefit from the potential of it. This is especially important if you are investing in search engine optimization. While the benefits of using social media may not be immediately apparent, they’re vital for SEO help. Out of the numerous reasons to consider the use of social media in your strategy for online, here are 5 advantages of it for SEO.

1.) Social Media Signals

It’s not difficult to see that Google, Bing, and other search engines use online conversation as part of their ranking algorithms. When people share content via Twitter, Facebook, comment or share a piece of content it is referred to as a social engagement. The more social engagements a piece of content receives, the more social signals it will bring to your site. These social signals are used by search engines to rank the content. It’s a way to determine the quality of content that people are able to use and what their algorithm determines to be of high quality. The content you’ve created can be immediately indexed when it’s getting a lot of social interaction.

2.) Link Building

Long gone are the days of asking for websites to link to yours. Since the introduction of Google’s Panda and; please click the following page, Penguin algorithms SEOs are now forced to do link building by hand by creating high-quality content that is linked-worthy. How do you get in touch with websites willing to link to your content , if asking them directly is thought to be an «unnatural» link building practice? Social media is the way to go. Social media enables you to expose your content to of relevant groups of people who may be attracted to link to it in the event that it is worthy of linking to. They will also promote your content to others and increase your reach.

3) Content amplification

You can make all the high quality content you want but it’s not going to gain an enormous amount of attention without amplification. Marketing via email can be great method to boost content but it’s only going to reach those in your marketing list. You can reach new audiences through social media. If you share your content, the people who follow you will also be able to share it with their followers in the event that they find it helpful. The people who share it will be able to share your content with their followers, thereby increasing your reach. You will also gain relevant traffic, inbound linking social signals, inbound linking, and brand awareness and can be utilized by search engines for content quality determination.

content amplification lifecycle

4.) Brand Awareness and Signals

The brand’s identity and reputation can inform search engines a lot about the quality of your website as well as the degree to which it should be trusted in its ranking algorithms. Social media aids in building brand awareness and increases the quality of your content. Google refers to this as co-citation. These co-citations can be built via social media in order to increase Google’s trust and assist with the search engine’s branded searches.

5) Social Indexing

Search engines have been indexing social media sites for a number of years now, which means they now appear in search result pages. This lets your company’s brand show up in search results for search queries that are branded and not limited to your company website. This is even better. Individual Tweets from Twitter were previously indexed and appeared in search results, too providing another method to get your content noticed in the search results. That was only temporary for a few months until Google decided to cease using it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.


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